Does Perfume Still Smell Nice?
Long gone are the days of fierce techno that was “edge” and the ever popular “Polyrhythm”. Perfume has seemed to jump into this cycle of repetitive music around the same time that they became relevant in J-Pop. I still enjoy their new music, but not near as much as songs from the “GAME” era.
Perfume has always been a very polished group; they have splendid and creative PV’s along with (usually)gorgeous cover art. Not to mention the girls themselves who always look like if they were from some time period in the future. However my theory is that Perfume(their management agency or w/e) is now more concentrated on how they appeal to the public and how the girls are presented to the public. They have turned from an electro-pop group to three beautiful models who can dance and have the personality of only the best idols(Junjun~).
Perfume’s music has fallen under routine. Ever since “love the world”, Perfume’s singles have all been quite single. I admit that even some of their latest hits can be quite catchy, but all of it lacks the certain flare that older Perfume songs had. And with “flare” I mean that sound of music that was really given it’s best effort into making and was sung by three girls who were trying to succeed in the market.
It’s not like Perfume has stopped caring for their music, but instead their producer Yasutaka Nakata(Suzuki Ami, capsule, the PON PON WEI WEI WEI song), who I’m not quite sure if he is in charge of PV’s and cover art(someone clarify me on that, I think he does handle that), is releasing music for Perfume that appeals to the public and won’t ruin their image. Don’t expect Perfume to release another song like “edge” again since it is something only true music lovers will appreciate.
There’s nothing wrong with maintaining a successful group by releasing music that sells, even if it isn’t as good as it used to be, but I would enjoy a random b-side once in a while à la “23:30″(a song that only I can appreciate).
Oh and don’t even get me started on “Kasuka na Kaori”.
What do you think about Perfume’s music now? Like it or no? Does it still have the same charm from their older material or is it a bit too fabricated?